The Underground Culinary Tour
How America Eats
Sixteen years ago, entrepreneur Damian Mogavero brought together an unlikely mix of experts—chefs and code writers—to create a pioneering software company whose goal was to empower restaurateurs, through the use of data, to elevate and enhance the guest experience. Today, his data gathering programs are used by such renown chefs as Danny Meyer, Tom Colicchio, Daniel Boulud, Guy Fieri, Giada De Laurentiis, Gordon Ramsay, and countless others.
Mogavero describes such restaurateurs as the New Guard, and their approach to their art and craft is radically different from that of their predecessors. By embracing data and adapting to the new trends of today’s demanding consumers, these innovative chefs and owners do everything more nimbly and efficiently—from the recipes they create to the wines and craft beers they stock, from the presentations they choreograph to the customized training they give their servers, making restaurants more popular and profitable than ever before.
Finally, Damian takes readers behind the scenes of his annual, invitation-only culinary tour for top chefs and industry CEOs, showing us how today’s elite restaurants embrace new trends to create unforgettable meals and transform how we eat. From the glittering nightclubs of Las Vegas to a packed seasonal restaurant on the Long Island Sound, from Brennan’s storied, family-run New Orleans dynasty to today’s high-stakes celebrity chef palaces, The Underground Culinary Tour takes readers on an epicurean adventure they won’t soon forget.
This is an amazing book for those who are in the restaurant business, or might be going into that business. Though I'm not a restaurant owner, I did enjoy reading through this book. Its a pretty fast pace read, but it had so many tips and tools, that it would be an excellent help. In my younger years I worked in several restaurants, and it was always interesting to see the overall run of the places. I can see where this would be an excellent tool for any restaurant owner. Or anyone in the food industry. Need a gift for that special person that you don't know what to give, this would be a good book to give. In addition to all of the super stuff in this book, the copy I reviewed is a nice hardcover with a very eyecatching dustjacket. High quality book.
This book was provided by Blogging for Books blog tours. I was not ask to write a positive review. The opinions here are mine alone!